build us a program to use facebook to get them to organize their friends. he said that is going to be hard and expensive. i complained about how expensive it was and then we built it. >> what did you learn from him a political person would never have seen? >> what did i learn? i think what he learned. if he was sitting on the stage, he would say that in the end, they did a lot of things to make door knocking easier. that is what this is about. he said this to me, all of these people in his room and in every door around the country were doing it because of barack obama. we got people to take pay cuts and giveaway golden parachutes because they wanted to work for barack obama. >> is that true, this was the most expensive in history? >> totally. we had to weigh more than last time. we registered with more voters. we had more volunteers. 2008 was a magical campaign. 2012, we finally got good at it. we spent five years learning how to do it. the best story, in august, i went to a convention in ohio. this amazing team leader said to me, the simplest thing about t